Amazon’s Prime Day, from July 8 to 11, is anticipated to witness a significantrole of artificial intelligence. U.S. e – commerce retailers’ online spendingis projected to hit $23.8 billion, a 28.4% rise from last year, with anincrease of $9.6 billion. This year’s Prime Day sales are equivalent to “twoBlack Fridays”.
Adobe‘s analysis rEVEals that mobile ShopPing will account for 52.5%.Moreover, generative AI traffic is expected to skyrocket by 3200% year – on -year. Although it’s currently a minor traffic source, as consumers recognizeAI’s value in shopping, the trend is likely to grow.
During the 2024 holiday season, the use of generative AI chatbots and bRowserssoared by 1300%. In a survey of 5000 American consumers, 55% used generativeAI for product reseARCh, 47% for recommendations, 43% for deals, 35% for giftideas, and 33% for creating shopping lists.
An impressive 92% of AI users reported an enhanced shopping experience, and87% were more likely to use AI for large or complex purchases. AI serviceproviders are innovating by integrating AI into shopping. For instance,Google’s Gemini – enhanced product search and OpenAI’s chatgpt added shoppingfeatures.
During Prime Day, consumers will focus on discounts, especially on clothing.The back – to – school season will also boost sales, with demand foraffordable yet high – quality products fueling the shopping season.
