Amidst the rising tariffs during the Trump administration, businesses aregrappling with heightened geopolitical risks. Making effective decisions insuch a volatile environment is a major challenge for corporations, non-profits, and consulting firms. London-based startup Hence AI has introducedHence Global, an AI software solution aimed at helPing organizations keep tabson and manage these risks.
Hence Global offers two key functions. Firstly, it offers risk tracking andsuggestions for risk mitigation to companies of varying scales. Secondly, itaids consulting and legal firms in crafting insightful analytical reports fortheir clients. Shaun West, the CEO and co-founder, refers to Hence Global as a”pocket AI business consultant”, available for just an annual fee of $1500, afraction of what traditional consulting firms charge.
West opines that this product makes information accessible to a wideraudience, providing startups and non-profits with expert advice. While largecorporations can typically afford costly consulting services, most marketplayers can meet their requirements through this technological solution.
Utilizing Palantir’s Foundry and AI platform, Hence Global integrates variousAI models to analyze information tailored to a client’s specific needs andindustry. The system sources data from news headlines, Wikipedia, SEC filings,press releases, and public data like sanctions lists and World Bankinformation.
Clients can submit customized information requests. For instance, amultinational cryptocurrency infrastructure firm seeking real-time monitoringof geopolitical EVEnts relevant to its operations will receive daily newsupdates generated by Hence Global.
This product benefits not only companies assessing their own risks but alsoservice organizations gathering information for clients. When monitoring aparticular company, the system prompts users to categorize it as a client,competitor, or supplier, facilitating different analytical approaches.
Consequently, Hence Global has rapidly gained several new clients, includingTravelPerk, Diversifi Capital, and Three Crowns. Rohit Dhawan, the CEO of theInternational Council on Mining and Metals, uses Hence Global to monitormarket sentiment and policy changes, enabling Timely strategic adjustments.
Hence AI’s second offering is Hence Legal, which focuses on external counselmanagement, matter management, and litigation management. The company’s teamis spread across the UK, Rwanda, the US, and the Netherlands. They havesecured around $5.2 million in funding and plan to raise more.
When questioned about a potential acquisition by larger reseARCh or consultingfirms, West said they prefer to stay independent, aiming to provide globalusers with access to expert advice.
